In my last blog, I established that text marketing is here to stay. The return on investment blows away any other type of marketing and the statistics tell us that over 95% of your text messages will be opened. No other type of marketing grabs your customers quite like texting. It makes sense when you think about the fact that most people spend more time with their mobile phone than their family. The question now is what’s next?
In the technology field you have to stay ahead of the curve and ahead of your competition. The next thing that you can add to your tool kit are audio and video text messaging. These two new developments in the texting world allow you to attach a video or audio file to your text message. You can use this to spotlight a product or service. You could also attach a video of your location or an event that your company attended. These are great ways to get your message out, get noticed and get results. It costs a little more, but is still a fraction of direct or e-mail marketing costs. Imagine the difference to your customers as they receive a regular text about a product from a competitor and then receive your text with a video showcasing your product or an audio file telling them how your product is different. Just like regular text messaging there are rules that you should follow.
- Don’t send messages more than twice per week. One message per week is the best practice.
- Make it interesting. You grabbed their attention now you need to keep it.
- Keep it short. The best practice is about 20 seconds.
- Front load the information. If you absolutely need to go over 30 seconds make sure the important stuff is at the beginning.
- Create a call to action. Give them a reason to contact you or purchase your product or service.
If you want to test a text marketing campaign you can buy a one-time 500 text plan on the GROW eCommerce site for only $59.00. If you have questions or want more information, visit www.moblicate.com or e-mail firstname.lastname@example.org.
A program of Central Plains Foundation Inc., GROW Nebraska helps maximize the state’s entrepreneurial spirit and build the global reputation of Nebraska businesses by providing sustainable business environments through business-building marketing and education. To learn more about GROW Nebraska or Nebraska entrepreneurs and businesses, visit the GROW Web site at www.grownebraska.org.