Are You Branded?

Filed Under: All Posts, Heidi on August 12, 2009

Exploring brand marketing concepts is a great way to fine-tune your business model and business practices, but what is branding and why is it important? The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all, your brand is the source of a promise to your consumer.

Therefore, it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

When GROW Nebraska started in 1998 the logo was a fingerprint and GROW stood for Grassroots Organization for Winners. It has since evolved to the state outline and most people recognize it just as GROW. Even though it has changed over the years the name and basic concept has remained the same.

So what is your brand? Have you updated it to the 21st Century? Do people recognize your brand instantly? If not, maybe it’s time to modernize your brand.